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Jason Newport: Social Media Marketing Secrets

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Learn proven secrets of social media marketing success In our cross-platform, multiple-device world, consumers control their media. This book shows marketers how to take advantage of that fact and enact a social media marketing plan that enables and enhances social experiences for their customers. Packed with case studies showing what works and what doesn't, this guide explores consumer behavior, looks at the role of location and network access, and helps you build a relationship between your customers and your brand. Learn tried-and-true methods that help you create value for consumers and maximize their social experiences. Today's proliferation of platforms, devices, and channels has made social media marketing increasingly challenging; this book offers case studies and supporting data to guide marketers through the options Demonstrates how customer behavior affects brands Explains how consumers use social media and how to leverage their passion for sharing across interest categories Reveals the six stages of social media use and the core characteristics of modern, connected consumers Covers aligning business objectives and prospect goals, building a fan base, developing an integrated approach, taking advantage of crowd clout, and managing your brand's digital identities Social Media Marketing Secrets gives you the inside track on effectively marketing your brand in a networked world.

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Joe E. Kraynak: Absolute Beginner's Guide to Microsoft Excel 2002

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Microsoft Excel 2002 is an incredibly versatile and easy-to-use spreadsheet program that can help individuals calculate and analyse numerical data. Users can create simple spreadsheets, invoices, and even complex ledger reports. With this guide, readers learn how to perform simple tasks, and then move on to slightly more advanced functionality. Among other things, readers will be able to create spreadsheets that include formulas and built-in Excel functions, use clip art, pictures, borders, and colors to add interest to spreadsheets, publish Excel data to the World Wide Web, and use the new speech feature for voice dictation and voice commands. The book assumes no prior knowledge of the topic, and the information is presented in a lighthearted, easy-to-read style that makes learning quick and simple.

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What is a caliphate? What is the history of the idea? How is the term used and abused today? In the first modern account of a subject of critical importance today, acclaimed historian Hugh Kennedy answers these questions by chronicling the rich history of the caliphate, from the death of Muhammad to the present. At its height, the caliphate stretched from Spain to the borders of China and was the most powerful political entity in western Eurasia. In an era when Paris and London boasted a few thousand inhabitants, Baghdad and Cairo were sophisticated centres of trade and culture, and the Umayyad and Abbasid caliphates were distinguished by major advances in science, medicine and architecture. By ending with the recent re-emergence of caliphal ideology within fundamentalist Islam, The Caliphate underscores why it is crucial that we know about this form of Islamic government to understand the political ideas of the so-called Islamic State and other Islamist groups in the twenty first century.

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Now in full color! This is learning made easy. Get more done quickly with Office 2016. Jump in wherever you need answers - brisk lessons and colorful screenshots show you exactly what to do, step by step. *Covers Word, Excel, PowerPoint and Outlook*Includes Office 365 subscription information*Discover how to use cloud storage with OneDrive and your Office 365 subscription*Format Word documents for maximum visual impact*Build powerful, reliable Excel workbooks for analysis and reporting*Prepare highly effective PowerPoint presentations*Use Outlook to organize your email, calendar, and contacts*Includes downloadable practice files

The popularity of Jasper Fforde s one-of-a-kind series of genre-bending blend of crime fiction, fantasy, and top-drawer literary entertainment builds with each new book. Now in the fourth installment, the resourceful literary detective Thursday Next returns to Swindon from the BookWorld accompanied by her son Friday and none other than the dithering Hamlet. But returning to SpecOps is no snap as outlaw fictioner Yorrick Kaine plots for absolute power, the return of Swindon s patron saint foretells doom, and, if that isn t bad enough, The Merry Wives of Windsor is becoming entangled with Hamlet. Can Thursday find a Shakespeare clone to stop this hostile takeover? Can she vanquish Kaine and prevent the world from plunging into war? And will she Microsoft Office 2016 Step by Step download ebook pdf ever find reliable child care? Find out in this totally original, action-packed romp, sure to be another escapist thrill for Jasper Fforde s legions of fans. Thursday s zany investigations continue with "First Among Sequels." Look for the five other bestselling Thursday Next novels, including "One of Our Thursdays is Missing" and Jasper Fforde s latest bestseller, "The Woman Who Died A Lot." Visit jasperfforde.com for a ffull window into the Ffordian world!

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Aditya Y. Bhargava: Grokking Algorithms

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DESCRIPTION Algorithms nothing more than step-by-step procedures for solving problems and most algorithms used by programmers have already been discovered, tested, and proven. Those wanting to take a hard pass on Knuth's brilliant but impenetrable theories, and the dense multi-page proofs found in most textbooks, will want to read Grokking Algorithms. This fully-illustrated and engaging guide makes it easy to learn how to use algorithms effectively. Grokking Algorithms is a disarming take on a core computer science topic and shows readers how to apply common algorithms to practical problems faced in the day-to-day life of a programmer. It starts with problems like sorting and searching and builds up skills in thinking algorithmically. Then it tackles more complex concerns such as data compression or artificial intelligence. Whether writing business software, video games, mobile apps, or system utilities, readers will learn algorithmic techniques for solving problems that they thought were out of reach. By the end of this book, they will know some of the most widely applicable algorithms, as well as how and when to use them. KEY SELLING POINTS Disarming take on a core computer science topic Carefully presented examples Helpful diagrams and fully annotated code samples AUDIENCE This easy-to-read, picture-heavy introduction is suitable for self-taught programmers, engineers, or anyone who wants to brush up on algorithms. Code examples are written in Python. ABOUT THE TECHNOLOGY Algorithms are nothing more than step-by-step procedures for solving problems. They can make writing code faster, or make it possible to write code that might not have been able to be written without them.

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Maria Konnikova: The Confidence Game: The Psychology of the Con and Why We Fall for it ... Every Time

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True con artists - the Bernie Madoffs, the Clark Rockefellers, the Lance Armstrongs - are elegant, outsized personalities, artists of persuasion and exploiters of trust. They hold a deep, enigmatic fascination for us. But how do they do it? Why are they successful? And what keeps us falling for it, over and over again? Whether it's a suspicious-looking email or a multimillion-dollar global swindle, Maria Konnikova investigates the psychological principles that underlie each stage of the confidence game - from the initial put-up, where the artist identifies the victim, to the eventual fix, where the artist persuades the victim to stay quiet. Exploring the psychological profile of both the con artist and his mark, we learn how grifters can be so persuasive, even to those of us who consider ourselves immune, and how we can train ourselves to discern the signs of a story that isn't quite what it seems. Insightful and entertaining, telling fascinating stories about some of the most seductive imposters in history, The Confidence Game takes us into the world of the con to examine not only why we believe in confidence artists but how our sense of truth can be manipulated by those around us.

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J. Blofield: The Zen Teaching of Instantaneous Awakening: Being the Teaching of the Zen Master, Hui Hai, Known as the Great Pearl

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Zen teaching of instantaneous awakening A complete translation of the teaching of the Chinese Ch'an Master Hui Hai by John Blofeld, with a foreword by Charles Luk Hui Hai, was one of the great Ch'an (Zen) Masters. He was a contemporary of both Ma Tsu and Huang Po, those early masters who established Ch'an after the death of Hui Neng, the sixth Patriarch. Hui Hai's direct teachings point immediately to this moment of truth and awakening, and the message of this classic eighth-century text is universal and timeless.

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Milton Vincent: A Gospel Primer for Christians: Learning to See the Glories of God's Love

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By showing how you can preach the gospel to yourself each day, this book will help you savor the glories of God's love and experience the life-transforming power of the gospel in all areas of life.

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Mike Wall,Andrea Posner-Sanchez,Ed Valentine: Snowman Surprise

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Chilly the snowman accidentally changes color in this Little Golden Book retelling of a winter-themed episode from the popular Disney Junior series" Doc McStuffins." Kids ages 2 5 will love finding out how Doc gets Chilly back to his old self. And they'll learn that what matters most is what's on the inside not how you look on the outside."

Urban bicycling has become more popular than ever as recession- strapped, climate-conscious city dwellers reinvent basic transportation. In this wide-ranging memoir, artist/musician David Byrne-who has relied on a bike to get around New York City since the early 1980s-relates his adventures as he pedals through an engages with some of the world's major cities. From Buenos Aires to Berlin, he meets a range of people both famous and ordinary, shares his thoughts on art, fashion, music, globalization, and Snowman Surprise download book the ways that many places are becoming more bike-friendly. "Bicycle Diaries" is an adventure on two wheels conveyed with humor, curiosity, and humanity. THE VALUE OF HONESTY Confucius * Bone up on words that describe and are related to the body's systems * Correctly pronounce and understand the meanings of medical terms * Find tricks and study tips for memorizing words * Build your knowledge with helpful word-building activities If you're working toward a certification or degree in a medical or healthcare field, or if you're already on the job, Medical Terminology For Dummies is the fast and easy way to learn the lingo.

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